We are a small startup dedicated to making a platform for some of the best restaurants in the world to promote and showcase their talents. Our mission is to make it easier for everyone to find restaurants that have a passion for high quality ingredients, continuous innovation and excellent service.
Below we explain how we collect, use, and share information about you, along with the choices that you have with respect to that information.
We only collect information about you if we have a reason to do so — for example, to provide our Services, to communicate with you, or to make our Services better.
We collect this information from three sources: if and when you provide information to us, automatically through operating our Services, and from outside sources. Let’s go over the information that we collect.
It’s probably no surprise that we collect information that you provide to us directly. Here are some examples:
We also collect some information automatically:
We may also get information about you from other sources. For example, if you connect your restaurant account to a social media service, we will receive information from that service (e.g., your username, basic profile information, friends list) via the authorization procedures for that service. The information we receive depends on which services you use or authorize and what options are available.
Third-party services may also give us information, like mailing addresses for individuals who are not yet our users (but we hope will be!). We use this information for marketing purposes like postcards and other mailers advertising our Services.
We use information about you for the purposes listed below:
A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that:
(1) The use is necessary in order to fulfill our commitments to you under the applicable terms of service or other agreements with you or is necessary to administer your account — for example, in order to enable access to our website on your device or charge you for a paid plan; or
(2) The use is necessary for compliance with a legal obligation; or
(3) The use is necessary in order to protect your vital interests or those of another person; or
(4) We have a legitimate interest in using your information — for example, to provide and update our Services; to improve our Services so that we can offer you an even better user experience; to safeguard our Services; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising; and to understand our user retention and attrition; to monitor and prevent any problems with our Services; and to personalize your experience; or
(5) You have given us your consent — for example before we place certain cookies on your device and access and analyze them later on.
We share information about you in limited circumstances, and with appropriate safeguards on your privacy. These are spelled out below, as well as in the section called Ads and Analytics Services Provided by Others:
We have a policy that we do not sell our users’ data. We aren’t a data broker, we don’t sell your personal information to data brokers, and we don’t sell your information to other companies that want to spam you with marketing emails.
We may show ads, and the revenue they generate lets us offer free access to some of our Services so that money doesn’t become an obstacle to having a voice.
Under a new California law, the California Consumer Privacy Act (“CCPA”), some personalized advertising you see online and on our services might be considered a “sale” even though we don’t share information that identifies you personally, like your name or email address, as part of our advertising program.
Information that you choose to make public is — you guessed it — disclosed publicly.
That means information like your public profile, publicly posted menus, photos, advertisements, comments and other content that you make public on your restaurant profile are all available to others — and we hope they get a lot of views!
We may also provide you with links to help you integrate your mi-cuit restaurant profile and menu posts into your own website or another third-party site which you specify.
Please keep all of this in mind when deciding what you would like to share publicly.
We generally discard information about you when it’s no longer needed for the purposes for which we collect and use it — described in the section above on How and Why We Use Information — and when we’re not legally required to keep it.
For example, we keep the web server logs that record information about a visitor to one of mi-cuit’s website, like the visitor’s IP address, browser type, and operating system, for approximately 30 days. We retain the logs for this period of time in order to, among other things, analyze traffic to mi-cuit’s website and investigate issues if something goes wrong on one of our websites.
Data that we collect on your restaurant’s profile — the number of views, shares, the duration of views and other statistics — are maintained as a permanent part of your restaurant profile unless you choose to delete your account.
As another example, when you upload and then delete a menu before it’s publicly posted, this content is not preserved in our backups and caches.
While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so. We monitor our Services for potential vulnerabilities and attacks.
You have several choices available when it comes to information about you:
If you are located in certain parts of the world, including California and countries that fall under the scope of the European General Data Protection Regulation (aka the “GDPR”), you may have certain rights regarding your personal information, like the right to request access to or deletion of your data.
If you are located in a country that falls under the scope of the GDPR, data protection laws give you certain rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:
You also have the right to make a complaint to a government supervisory authority.
The California Consumer Privacy Act (“CCPA”) requires us to provide California residents with some additional information about the categories of personal information we collect and share, where we get that personal information, and how and why we use it.
The CCPA also requires us to provide a list of the “categories” of personal information we collect, as that term is defined in the law, so, here it is. In the last 12 months, we collected the following categories of personal information from California residents, depending on the Services used:
You can find more information about what we collect and sources of that information in the Information We Collect section above.
We collect personal information for the business and commercial purposes described in the How and Why We Use Information section. And we share this information with the categories of third parties described in the Sharing Information section.
If you are a California resident, you have additional rights under the CCPA, subject to any exemptions provided by the law, including the right to:
The personal information we share includes online identifiers; internet or other network or device activity (such as cookie information, other device identifiers, and IP address); and geolocation data (approximate location information from your IP address). These disclosures may be considered a “sale” of information under the CCPA. We do not sell (or share) information through our ads program that identifies you personally, like your name or contact information. We don’t knowingly sell personal information of those under 16.
If you’d like to contact us about one of these rights, scroll down to the How to Reach Us section below.
When you contact us about one of your rights under this section, we’ll need to verify that you are the right person before we disclose or delete anything. For example, if you are a restaurant, we will need you to contact us from the email address associated with your account. You can also designate an authorized agent to make a request on your behalf by giving us written authorization. We may still require you to verify your identity with us.
mi-cuit’s Services are worldwide, and mi-cuit, LLC., a US-based company, is the controller for all of the processing activities across all of our Services worldwide.
If you have any queries or complaints please direct them to:
7901 4TH ST N, STE 300
ST. PETERSBURG, FL 33702
You can ask us for more information about the steps we take to protect your personal information when transferring it from the EU.
Restaurant Account holders control the content posted on their profiles, so any disputes regarding content on a restaurant’s profile should be made directly to the account holder, through their phone number or any other form of contact they provide.
That’s it! Thanks for reading.